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In this episode, Lauren Clemett and I discuss Neuro-branding (basically the study of how your brain associates with brands) and how it can help your business!
At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time bestselling author, working in world leading ad agencies and being recognised as an International Award Winning Neurobranding expert, using her dyslexia disability as her greatest asset - helping entrepreneurs understand how the brain sees brands.
She is now the co-founder of The Audacious Agency, where she helps entrepreneurs around the world to package and leverage their brand to stand-out and be well known, well paid and wanted.
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